Velvet Note
Elevating Lisbon’s Jazz & Cocktail Scene
THE CHALLENGE
Nestled in the heart of Lisbon, The Velvet Note was envisioned as an upscale jazz bar and fine dining experience, blending world-class live music with handcrafted cocktails and a gourmet menu. However, despite its prime location, the venue struggled with brand awareness, lacked a strong online presence, and failed to capture Lisbon’s high-end clientele.
Without compelling visual content, The Velvet Note was unable to communicate the warmth of its ambiance, the artistry of its performances, and the sophistication of its menu—elements crucial for attracting affluent patrons.
THE APPROACH
We developed a high-end content strategy focusing on immersive storytelling through photography, videography, and strategic social media positioning.
THE RESULTS
The Velvet Note saw a significant transformation, becoming one of Lisbon’s top-rated jazz bars within months of implementing the new content strategy.
• 70% Increase in Reservations in the first 6 months
• 45% Growth in Instagram Engagement, leading to higher organic reach
• 30% More Direct Bookings from website traffic
• Partnerships with 10+ Influencers in the luxury travel & lifestyle space
• Feature in Local & International Press, including Time Out Lisbon & Condé Nast Traveler
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• Captured the intimate, moody ambiance of the venue through cinematic visuals.
• Focused on rich textures, low-light warmth, and movement, enhancing the storytelling aspect of live performances.
• Highlighted signature cocktails, gourmet dishes, and artist performances to create a multi-sensory experience online.
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Developed a cohesive Instagram aesthetic to position the brand as a must-visit venue for jazz lovers and cocktail connoisseurs. Our short-form video content is designed to captivate audiences, increase engagement, and drive direct inquiries.
• Instagram & TikTok Reels: Three vertical videos optimized for maximum reach, including “A Day at Casa del Sol” storytelling content and highlight reels featuring key amenities.
• Short-Form Video Teasers: 15–30 second clips perfect for Airbnb listings, Instagram Stories, and paid advertisements.
• Leveraged influencer collaborations withTikTok luxury lifestyle bloggers to expand reach.
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• Partnered with influencers & luxury lifestyle bloggers to generate high-quality UGC (user-generated content).
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• Designed a sleek, modern website with a direct event booking system.
• Integrated SEO-optimized imagery to enhance search rankings for “best jazz bars in Lisbon.”
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To further enhance a luxury brand’s presence, we offer additional content services designed to elevate the experience and increase conversions.
• Styled Lifestyle Shoots: Featuring models enjoying the property to create aspirational, high-end marketing visuals.
• Custom Branding Package: Includes a signature cover photo, Instagram highlight covers, and branded video intros for a cohesive online presence.
• SEO-Optimized Listing Photos: Professional editing and optimization to ensure higher rankings on both social media and Google Maps, increasing visibility and bookings.
For boutique hotels and luxury rentals looking to differentiate themselves, these additional services provide the extra edge needed to stand out in a competitive market.
