Luna Blu
Transforming an Underrated Seaside Boutique Hotel into a High-Value Retreat
THE CHALLENGE
Luna Blu, a stylish yet underperforming boutique hotel, was located in Santorini, Greece. Despite its stunning ocean views and thoughtfully curated interiors, it was struggling to attract high-end guests and relied heavily on discounted rates to secure bookings.
The goal: Elevate Luna Blu’s perceived value, increase direct bookings, and attract high-spending travelers.
THE APPROACH
We developed a high-end content strategy focusing on immersive storytelling through photography, videography, and strategic social media positioning.
THE RESULTS
Luna Blu quickly became one of the most sought-after boutique stays in the region, securing a higher nightly rate and longer stays.
• 90% Occupancy Rate within 3 months
• Airbnb Revenue Increased by 50% after listing optimization
• Instagram Engagement +120%, with viral reels reaching over 100K views
• Achieved $450/Night vs. $275 Before the Rebrand
• Featured in Travel + Leisure as a ‘Hidden Gem Stay’
-
Conducted a luxury lifestyle shoot, capturing morning coffee on the balcony, sunset wine tastings, and cozy interiors. As well as highlighted seasonal experiences—surfing retreats in summer, wellness getaways in winter.
-
Developed a cohesive Instagram aesthetic to position the brand as a must-visit venue for digital nomads & luxury travelers. Our short-form video content is designed to captivate audiences, increase engagement, and drive direct inquiries.
• Instagram & TikTok Reels: Three vertical videos optimized for maximum reach, including “A Day at Luna Blu” storytelling content and highlight reels featuring key amenities.
• Short-Form Video Teasers: 15–30 second clips perfect for Airbnb listings, Instagram Stories, and paid advertisements.
• Leveraged influencer collaborations with TikTok luxury lifestyle bloggers to expand reach.
-
• Designed a sleek, modern website with a direct event booking system.
• Integrated SEO-optimized imagery to enhance search rankings for “best boutique hotels in Greece”.
• Created a direct booking website to reduce OTA fees & increase profits.
• Integrated SEO-driven blog content to attract organic traffic.
-
To further enhance a luxury brand’s presence, we offer additional content services designed to elevate the experience and increase conversions.
• Styled Lifestyle Shoots: Featuring models enjoying the property to create aspirational, high-end marketing visuals.
• Custom Branding Package: Includes a signature cover photo, Instagram highlight covers, and branded video intros for a cohesive online presence.
• SEO-Optimized Listing Photos: Professional editing and optimization to ensure higher rankings on both social media and Google Maps, increasing visibility and bookings.
For boutique hotels and luxury rentals looking to differentiate themselves, these additional services provide the extra edge needed to stand out in a competitive market.
