Casa del Sol

A Luxury Villa in Mallorca That Sells an Experience

THE CHALLENGE

Casa del Sol, an exclusive boutique villa in Mallorca, offered breathtaking architecture, serene landscapes, and world-class amenities. However, the property struggled with low occupancy rates and lackluster online presence. The owners relied heavily on third-party booking platforms, which reduced direct revenue and limited brand control.

The challenge was clear: How do we position Casa del Sol as a dream destination for high-net-worth travelers while increasing direct bookings?

THE APPROACH

Our content strategy revolved around selling the experience, not just the space through high-end photography, cinematic storytelling, and strategic digital marketing.

THE RESULTS

Casa del Sol saw an immediate transformation, positioning itself as one of the most desirable boutique stays in Mallorca.

  • Increase in Direct Bookings by 60% within 6 months

  • Reduced Dependency on OTA Platforms (Airbnb, Booking.com) by 35%

  • Instagram Growth of 80%, with a surge in engagement from luxury travelers

  • Ranked #1 Luxury Villa in Mallorca on TripAdvisor

  • High-quality photography is essential for capturing the essence of a luxury stay. Our approach goes beyond standard real estate shots, using expert composition, lighting, and angles to create aspirational imagery that makes potential guests envision themselves at Casa del Sol.

    • Interior Photography: Wide-angle shots of key spaces emphasizing natural light, textures, and sophisticated décor.

    • Exterior Photography: Sunset and golden hour images of the villa’s infinity pool, terrace, and garden, highlighting breathtaking ocean views.

    • Detail Shots: Close-ups of luxury elements like locally crafted furniture, premium linens, and architectural features that enhance the villa’s exclusivity.

    By capturing Casa del Sol’s elegance, we create images that enhance online listings, increase social media engagement, and elevate brand perception.

  • Developed a cohesive social media aesthetic, leveraging Instagram Reels to showcase immersive, dream-like content. Luxury properties thrive on strong social media presence. Our short-form video content is designed to captivate audiences, increase engagement, and drive direct inquiries.

    • Instagram & TikTok Reels: Three vertical videos optimized for maximum reach, including “A Day at Casa del Sol” storytelling content and highlight reels featuring key amenities.

    • Short-Form Video Teasers: 15–30 second clips perfect for Airbnb listings, Instagram Stories, and paid advertisements.

    Social media content is more than just a marketing tool—it’s a way to build desire and anticipation. Our strategy ensures that every post strengthens Casa del Sol’s reputation as a must-visit luxury destination.

  • • Partnered with travel influencers & luxury lifestyle bloggers to generate high-quality UGC (user-generated content).

    • Secured features in Condé Nast Traveler & Architectural Digest Spain to build credibility.

  • Travelers don’t just look for a place to stay, they seek an experience worth remembering. Our content strategy enhances Casa del Sol’s positioning by:

    • Creating a luxury aesthetic that justifies premium pricing – Visually compelling content that aligns with high-end branding.

    • Producing conversion-driven visuals – Photography and video designed to increase bookings, not just look beautiful.

    • Offering a seamless, premium service – A stress-free creative process with everything handled professionally.

    With high-quality visuals and a strategic content plan, Casa del Sol stands out as a luxury property, attracting affluent guests and increasing direct bookings.

  • To further enhance a luxury brand’s presence, we offer additional content services designed to elevate the experience and increase conversions.

    • Styled Lifestyle Shoots: Featuring models enjoying the property to create aspirational, high-end marketing visuals.

    • Custom Branding Package: Includes a signature cover photo, Instagram highlight covers, and branded video intros for a cohesive online presence.

    • SEO-Optimized Listing Photos: Professional editing and optimization to ensure higher rankings on Airbnb and Booking.com, increasing visibility and bookings.

    For boutique hotels and luxury rentals looking to differentiate themselves, these additional services provide the extra edge needed to stand out in a competitive market.

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The Velvet Note